customer touchpoints

См. также в других словарях:

• Customer-driven supply chain — In a customer driven supply chain, end user demand drives all activities among trading partners. Customer driven supply chain distinguishes between actions that provide customers with real value, and actions which just add costs. It facilitates… …   Wikipedia

• Landing page optimization — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

• Kundenzentrierung — Definition Die Kundenzentrierung ist ein grundlegender Aspekt des Customer Relationship Managements (CRM). Sie bezeichnet den Gedanken, den Kunden in den Mittelpunkt jedes unternehmerischen Handelns zu stellen, um so den Erfolg des Unternehmens… …   Deutsch Wikipedia

• Touchpoint — (also touch point, contact point, customer contact, point of contact, brand touchpoint, and customer touchpoint) is the interface * of a product, * a service or * a brandwith customers, non customers, employees and other stakeholders – before,… …   Wikipedia

• Touchpoint — (auch Touch Point, Point of Contact (POC), Kontaktpunkt, Berührungspunkt; evtl. mit einem vorangestellten Wort wie „Corporate“ (Unternehmens ), „Brand“ (Marken ) oder „Customer“ (Kunden )) ist ein Begriff des Marketings. Er steht für einen Ort an …   Deutsch Wikipedia

• Experience design — (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions, with less emphasis placed on increasing and improving… …   Wikipedia

• Vendor Relationship Management — VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. VRM describes a set of tools, technologies and services that help individuals go to market and manage relationships with vendors. In turn,… …   Wikipedia

• Corporate branding — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by …   Wikipedia

• Online lead generation — is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business products or services online. Leads can be generated for a variety of purposes list building, e newsletter list acquisition,… …   Wikipedia